2017 Marketing trend – Scheduling

Yes, we have reached 2017 and a lot of things have changed!

The marketing world has evolved into more than just social media and we are now all about time. The latest craze is scheduling posts. This comes at an important time because nowadays, everyone is too busy to write it down immediately and post when it is relevant. Luckily there are a wonderful array of programs and apps out there that can help you cheat time and get your post up even when you are not able to click post or publish.

Here is my lineup of suggestions:

1. Buffer

Buffer is a nifty little tool that I discovered about a year ago that had a really intriguing idea. Schedule your posts and send them out when you decide is fit. Now, when I saw this I immediately thought that this would become a success quickly and it has. Most companies who even have social media strategists use Buffer to increase social media engagement. The best part is that they even allow you to create content and provide analytical data on how your posts are doing.

They have plans tailored for individuals on a budget to start ups who need a helping hand to companies that need to manage multiple platforms. You can check out more information on their website https://buffer.com/

2. Hootsuite

https://healthcare.hootsuite.com/img/hootsuite.png

Hootsuite is another social media management tool that has the same gist but an added bonus. With the free plan from Hootsuite, you get to manage up to 3 platforms instead of 1 platform from Buffer. In addition, you get access to free social media courses and 150+ free and paid apps. You can check out their packages and more information by visiting their website https://hootsuite.com/

3. Sprout SocialImage result for sprout social

Sprout Social is third on the list for a couple of reasons. Although I believe it is a good social media management software, it doesn’t have a free plan and it is limited in its Facebook posting functionality. It does have a 30 day free trial for users who would like to try it. The software also doesn’t let you manage Pinterest. It could be worth a try as I always say but to each their own. Check them out here: http://sproutsocial.com/

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