2017 Top Marketing Statistics

Hi! I know it’s been awhile since I have posted but I had hit a writer’s block recently but I am BACK! Today’s post is going to be about the most important marketing statistics that are affecting you or your company/organization right now as you read this.

Image result for explosion gifBOOM!

I have narrowed it down to a couple of different categories. These stats will make you rethink your  marketing strategy because that is how I felt as a marketer when I read them.


Mobile marketing stats

Of course, Mobile Marketing is new territory for businesses but the end result outweighs the challenges. These statistics show that mobile marketing is something that requires research and studying consumer’s behaviors in order to find the real worthy data. Yes, research is good but observation is better. I have come to realize that more and more as I continue my marketing journey. Take a look at the stats below and feel free to nod or shake your head as your read them.

  • Apps account for 89% of mobile media time, with the other 11% spent on websites. (Smart Insights)

  • Over 50% of smartphone users grab their smartphone immediately after waking up. (ExpressPigeon, 2014)

  • 68% of companies have integrated mobile marketing into their overall marketing strategy. (Salesforce)

  • 71% of marketers believe mobile marketing is core to their business. (Salesforce)

  • Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead. (MicKinsey & Company)

  • 57% of users say they won’t recommend a business with a poorly designed mobile site. (CMS Report)

  • 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. (Nectafy)

Source: https://www.impactbnd.com/blog/mobile-marketing-statistics-for-2016


search engine stats

Whenever you are told to search for something or want to look something up what is your first instinct? If it was to go directly to Google or even if you thought Google before you picked up your phone, then you are within the majority of the world who does the same. Google reigns over the search engine domain and conducts on average 3.5 billion searches a day! (Internet Stats) BUT, how does search engines affect consumer behavior or even better, how they can help your business? That is another tale for another day. For now, these statistics are what you need to know in order to build a better marketing strategy.


content marketing stats

Content Marketing is what every business strives to create better and more creatively but they lose track of their content and its purpose in the process. These stats prove me right and show what you can do in order to drive in the audience or traffic you want.

(It’s okay if you are skimming this but I have to tell you, you are going to be missing out)


social media marketing stats

Ah, social media. The one place where social is a word used very loosely. Liking a photo or viewing a post doesn’t make a very good audience. The one quote that I recently learned and must share with you is:

“A large audience doesn’t mean an engaging audience”

This is very important! Just because someone has 5 million followers doesn’t mean that every one of those 5 million people is going to like your photo or share it. There is a vast difference between the two and I will be writing another post about that. For now, these social media stats can show you which platform is best for you or your business.






Source: https://www.hubspot.com/marketing-statistics


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